Thursday, December 3, 2009

Stories behind some of the greatest logos in the world

In the Greek mythology, Nike is the goddess of victory and the source of inspiration for warriors, this logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.

The logo was designed in 1962 by Jim Schindler to resemble the arch shaped signs on the sides of the company’s then walk-up hamburger stand, later on, the two golden arches were merged together to form the M. The McDonald’s name was added to the logo in 1968.

There are different stories behind Apple’s logo, the first one is a reference to the religious story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge. The second version says that Apple’s first logo was designed by Steve Jobs and Ronald Wayne, and depicted Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long and was replaced almost immediately by graphic designer Rob Janoff’s “rainbow Apple,” a rainbow-colored silhouette of an apple with a bite taken out of it, which has been replaced by the monochromatic logo In 1998.

Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air. The company was founded Gottlieb Daimler and Wilhelm Maybach, Mercedes is the name of Maybach’s elder daughter, while the Benz came as a result of a merger with Benz and Cie in 1926.

The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo first appeared in 1971, and was used for the first time on Adidas products in 1972.

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